Designs & Campaigns

Marketing campaigns, digital illustrations, and original designs created by Tyler “Kai” Martin for various entities.

Product Campaigns

“Above the standard” for By STan R.

By Stan R. aims to push the fashion world forward as evidenced by their Above the Standard campaign. These designs highlight various garments from their Fall 2022 release.

task:

Develop a 3-month digital marketing campaign to increase brand awareness and customer retention through website subscriptions
Set up photoshoots to display items in the collection
Create promotional materials highlighting each garment in collection
Create poster-style graphics to display the details of the garments (i.e. the velcro patches, zippers, etc.) to be distributed through social media and newsletters
Monitor growth analytics over 3-Month period to assess campaign strengths & weaknesses

Program(s) Used: Adobe Photoshop

Subscribers

Compared to the previous collection released in 2021, By Stan R. was able to effectively increase the number of website subscribers, strengthening his customer retention for future campaigns.

Results:

Followers

Over the course of the campaign, BSR's social media page (Instagram) saw a 12.5% increase in followers.

Social media Campaigns

branding for rooted in stem

Founded by Dr. Kenya N Moore, Ph.D., Rooted in STEM educates and exposes youth to a variety of opportunities in STEM through creative programming and initiatives.

Task:

Develop a 12-Month Social Media Campaign to increase brand awareness through engaging & educational content
Create interchangeable assets to use on the company’s social media channels (logos, icons, infographics, etc.)
Design alternate versions of the logo for seasonal campaigns (i.e. Breast Cancer Awareness month)
Monitor growth analytics over 12-Month period to assess campaign strengths & weaknesses

Program(s) Used: Procreate, Adobe Photoshop