Design Portfolio
Marketing campaigns, digital illustrations, and original designs created by Tyler Martin for various entities.
creative strategy
for by stan r.
By Stan R. is a fashion company by designer Stan Rogers that specializes in creating functional, high-quality cut-and-sew garments. In 2024, BSR launched a campaign to highlight their new line of sunglasses.
The campaign was built around the phrase
“See Better.”
The campaign was created out of a desire to provide fashionable alternatives to eyewear. The intention with most BSR pieces is to have them be just functional as they are fashionable. The BSR Sunglasses were no different, as some pairs allowed for conversion into goggles for more active experiences.
The “See Better” campaign was conceptualized to showcase the merger of functionality and fashion in this product line. The marketing emphasized the campaign’s slogan in photo shoots and videos used to create awareness on social media and through email marketing.
Photos by peja
Product design
for DJ CYMBA
“Cymba Sessionz is an intimate event series curated by Chicago’s DJ Cymba. He selects sounds that take us through time and carry us
through unforeseeable emotions in the matter of seconds. Each session is catered to music lovers who appreciate record digging, b-side selections, word play, and tone-pitch transitions.”
DJ Cymba requested designs for apparel and other merchandise to accompany the event series. To develop the idea of Cymba Sessionz being a true space of comfort for his audience, we created products that centered around the phrase “This Is A Safe Space”.
Designs created using Adobe Photoshop.
Photos by dj Cymba
Product design
for teachers on the sidelines
Destiny Little-Hurd & Jordan Swanson highlight student athletes through their photography project “Teachers On The Sidelines”.
Their design request resulted in a logo used for products worn by student athletes.
Design created using Adobe Photoshop.
Photos by Destiny Little-Hurd
Social media kit
for rooted in stem
Founded by Dr. Kenya N Moore, Ph.D., Rooted in STEM educates and exposes youth to a variety of opportunities in STEM through creative programming and initiatives.
This design request resulted in a logo design, a variation of the logo design for seasonal use, and several icons and templates to utilize on social media platforms.
Design created using Adobe Photoshop & Procreate.
